NORC

Jewish Family Services (JFS) NORC (Naturally Occurring Retirement Community) program uses an innovative model for aging in place in your own apartment. The NORC offer seniors an affordable housing option with on-site social services provided by a JFS community social worker. The social worker partners with senior residents and the community to coordinate a broad range of social, recreational and health care services that make the NORC community a good place in which to grow old.

NORC seniors continue to grow and learn, maintain their independence, and enhance their quality of life by making new friends and actively participating in their community. The overarching goal of a NORC program is to maximize the health of its community.

How does the NORC program work?  

JFS partners with the residents and the property manager at Ellison Park Apartments to make the all-ages apartment community the complex of choice for those 60 and over. Services provided by the on-site social worker are free of charge to eligible residents.

The JFS social worker is located on-site at Ellison Park and is available for one-on-one consultation and support for residents age 60 and older. A NORC Resident Advisory Council comprised of senior residents and the social worker ensures that the needs of the community are being addressed by helping to determine programming and activities.

Your NORC social worker will connect you to an array of programs and services to meet your individual needs, including:

  • Educational Programs
  • Social Events and Outings
  • Jewish Community Offerings, or Faith Community of Your Choice
  • One-on-One Consultation to Assist with, or refer to:

Transportation
In-home assistance with laundry & housekeeping
In-home personal care and/or skilled nursing
Emergency response systems
Counseling
Public benefits
Help navigating health and/or insurance systems

Location

Naturally Occurring Retirement Community (NORC)
31B Bobrich Drive
Rochester, NY 14610 (Map)

Contact

For more information. Contact Talya Brea at tbrea@jfsrochester.org or call (585) 288-3442.

Generous Supporters

The NORC at Ellison Park Apartments is made possible with funding from the New York State Office of Aging and is a partnership of Jewish Family Services and Eastwood Management.

Volunteer

Volunteers are vital to the NORC program. Apply to become a NORC volunteer today!
Apply to be a volunteer

SENIOR CARE

Care Management and Consultation

JFS care managers are gerontology experts, committed to providing excellent service delivery and care coordination that maintains the dignity and achieves the goals of older adults served. Care managers offer thoughtful advice and compassionate support to help older adults maintain or improve their quality of life.

Friendly Caller

Could you or someone you know benefit from a friendly call? As we navigate this unprecedented time, Jewish Family Services would like to offer the gift of connection to those in our community who may be especially challenged by the diminished contact while home-bound.

Groups and Educational Offerings

Thanks to a generous grant from the Max and Marian Farash Charitable Foundation, we offer therapy/support groups and educational offerings (webinars and workshops) that support the mental health and wellness of community members.

JFS Connects

JFS Connects joins seniors with new friends in our community and beyond via a Virtual Senior Center. Each day is different, interesting, and stimulating while never leaving your home. 

NORC

Jewish Family Services (JFS) NORC (Naturally Occurring Retirement Community) program is an innovative model for aging in place in your own apartment. NORCs offer seniors an affordable housing option with on-site social services provided by a JFS community social worker.

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